Before Jeffalpaugh.com was a disruptive player in the wedding niche, it focused on the custom dress shirt and dangerous designs which now counts for less than 10% of its sales. Alpaugh now attends all the wedding shows and commands the attention of the grooms, whilst focusing on winning over the trust of the wives. His harmonious mix between the online and offline realm is what has essentially transformed this company into a major player in the space.
Listen to the podcast now.
