Amazingly simple strategies for startup success

A Conversation with Richard Morcom – Director of yoyakka

Richard Morcom, Director, and co-founder of
I met up with Rick whilst he was preparing for a conference and wraps up the week with the beta launch of Exciting times, to say the least, this Brisbane based bootstrapped startup is about to make a significant mark on the Australian service sector.

Richard Morcom Quotes – You can Quit or You can Pivot the choice is yours!

“In a typical week, I would spend less than 38 hrs at home.”

“We grew weary of search engine shuffle – surfing sites and dealing with the age old problem of inconsistency and a flat user experience – with 99.9% having no ability to book or pay online.”

“yoyakka is about – Helping everyone do better business”

“we are about eCommerce, innovation, and consumer collaboration”

“we want to ‘uberize’ the entire service industry by presenting businesses as-a-service to the world.”

“ is a marketplace for consumers who are searching for pre-qualified services”

“ is a marketplace for the consumer who wants an inspired user experience and space to share their NEEDS.”

“Our biggest challenge … being a bootstrap startup I would have to say living within our means and learning how to PIVOT – A LOT.”

“When you are driven and an obstacle presents itself you have two options – QUIT (it sound ridiculous but it’s simple, just quit and the problem will goes away – probably not realistic if it’s your first obstacle but believe me at obstacle 100 or 500 it becomes a real viable option.”


“BE pragmatic every day … it’s great to dream and dreaming really helps with setting long-term strategies … but how our dreams come true requires constant alignment with the realities of life and running a startup, so we learned very quickly how to PIVOT and be pragmatic.”

“Do your due diligence, if you have a great idea it’s worth spending time up front doing research.”

“Startup’s need to have three key concrete definitions established before they begin, Purpose, Vision, and Mission.”

About Branden Moskwa

He is the co-founder of calls him remarkably innovative. IBM says he is one of the industry's brightest minds, and SAP refers to him as one of the industry's top players. Branden has been quoted by and CDW and his company was recognized for being one of the top 5 most innovative companies by SBBC.