How To Test Your eCommerce Product Concept – This is what she did!

A Conversation with Jenny Van Der Kar, Founder Stag & Hen

I met Jenny when Stag and Hen was just a concept and since then she has grown it into a very solid business through some very simple strategic approaches that just about any entrepreneur or business owner could apply when considering entering a market that is untested. In today’s cast, we pick her brain and talk about what she has done to take Stag and Hen from concept to viable and profitable eCommerce business. It’s really a surprisingly simple approach with some very solid words of wisdom for those who listen to the end 😉

Show Quotes:
I realized that there really needed to be a one-stop shop.

How can I make this as easy as possible for people?

The idea was a guided shopping experience.

Hey, I don’t even know if this is going to work.

Step One… go with a more traditional shopping route, and see if the audience and interest is even there.

I didn’t set any goals initially just because they would have just been completely arbitrary.

I’m going to try this, see what happens and go from there.

It definitely has gone much better than I would have expected or planned if I had set a goal for myself.

It looks like people like to browse a lot more than I had anticipated.

Start small, I didn’t do any paid advertising in the first 6 months at all

1. Offer a couple freebies
2. Collect the emails
3. Run paid remarketing campaigns

I think that’s the hardest part, just getting started!

You don’t have to do it all at once, … just start somewhere!

Doing something is better than doing nothing.

If there is something you want to go do, just go do it!

Links from the Cast:
Website: Everything you need for a bachelorette party
Instagram: Bachelorette Favors & Ideas
Facebook: Stag & Hen
Pinterest: Stag & Hen

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About Branden Moskwa

He is the co-founder of calls him remarkably innovative. IBM says he is one of the industry's brightest minds, and SAP refers to him as one of the industry's top players. Branden has been quoted by and CDW and his company was recognized for being one of the top 5 most innovative companies by SBBC.