Whats the Roll of Merchandising in Ecommerce?

Merchandising in ecommerce, how do you make the following definition work for you in a digital realm? Well this is what I am here to try and solve with you on todays show.

Merchandising is any practice which contributes to the sale of products to a retail consumer. At a retail in-store level, merchandising refers to displaying products that are for sale in a creative way that entices customers to purchase more items or products.

I liked this definition as it speaks to a number of things that I think about when covering the world of ecommerce. Consider the words, “Creative way” This is what I refer to in many ways as customization and can be most easily applied to merchandising in ecommerce.

That said, trying to find the magic way to display your products in a digital realm can be much more difficult than in the physical one. In todays 16 mminute episode I cover this and more.

Enjoy and dont forget to hit that subscribe button.

Interested in more, you need to checkout this show: Customization in eCommerce is a Key to Success

About Branden Moskwa

He is the co-founder of nadimo.com TheGuardian.com calls him remarkably innovative. IBM says he is one of the industry's brightest minds, and SAP refers to him as one of the industry's top players. Branden has been quoted by Inc.com and CDW and his company was recognized for being one of the top 5 most innovative companies by SBBC.

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