A Conversation with Rick Cesari, Bestselling Author, Keynote Speaker & Video Marketing Expert
I have always been a fan of the infomercial, what makes it work, specifically how to optimize and monopolize it in the eCommerce space. How to apply the direct marketing secrets of successful infomercials in eCommerce and who better to talk to about this than Rick Cesari.
Rick Cesari a pioneer in the space and the force behind the creation of many of today’s iconic consumer brands including Sonicare, The George Foreman Grill, OxiClean, and many others. The funniest thing is that back in high school he wanted to be a dentist. Whereas today his skills in marketing have probably helped more people get cleaner teeth with Sonicare than he ever would have done as a dentist. I digress, today’s show is packed with information, tactics, and strategies as to how to take the direct response tactics and video marketing strategies and build a powerhouse sales tool into your eCommerce ventures.